YouTube Responsible for Tik Tok Ban?

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Hideki Matsuyama from Japan, the 2021 Masters champ. Breaking news, 
LIV Golf and PGA Tour are now business partners, no more name calling.

Is YouTube responsible for Biden’s decision to ban Tik Tok on government devices like phones and laptops? It’s highly unlikely because of this brief history.

When Tik Tok first seduced people who want their videos short and sweet, YouTube got worried. How can an unknown app poach its users? I don’t know why because YouTube is the video emperor, but videos were longer, could be 20 minutes, even an hour.

Tik Tok burst into the video scene with short content: cute babies, comedy, cooking tips, ads for wigs and other hair products, harvesting fruit, dancing, cast and crew on set, actors’ selfies, short interviews, lifting weights and workout in general, anything. It was on Tik Tok.

YouTube knew this was competition with a big C. It didn’t get mad. It got even and created YouTube Shorts. It is a roaring success because film producers, musicians and how-to videos were already on board so, they used YouTube Shorts to advertise longer videos. Dance challenges are also a huge magnet.

I’m revisiting this YouTube Shorts vs. Tik Tok competition because of the recent news from the Professional Golf Association of America (PGA), that was formed in 1916. The PGA Tour has joined forces with LIV Golf created only yesterday in 2021 and financed by Saudi Arabia through its Public Investment Fund (PIF). This was a surprise because PGA Tour was against LIV Golf since its inception.

Golf players who didn’t hesitate to join LIV are having the last laugh, but that is how business works. If you can’t beat them, join them. Not in politics. Biden banned Tik Tok and couldn’t come to an agreement with Russia, hence the revision of the dormant Cold War, using Ukraine as a pawn.

By: Nonqaba waka Msimang.

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