Rappers and Free Advertising for Brands

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Some rappers and black musicians give designer clothing brands, free advertising through their songs. A compliment is a compliment. It becomes free advertising for the French or Italian handbag designer, if it’s part of a song.

Great handbag!

You like? It’s a Juan Juan.

What?

Juan Juan, the trending Swiss designer.

It is free advertising if it is in a song by a best selling rapper or another black artist. Juan Juan is a fictional designer and he’s from Switzerland because rich black consumers only put great value to European designers, not American or Canadian.

Product Endorsement

French and Italian designers cannot believe their luck when they listen to black music. Free advertising! Maybe black artists are not aware that it is. They feel it’s part of story telling. A handbag says a lot about the economic status of a woman, whether she bought it on credit or cash.  That’s why musicians sing about the brand on her arm.

But they must be aware that it’s free advertising because of product endorsements. A watch is not just a watch. It has someone’s name on it, like the watch Rihanna is wearing in her music video Take A Bow. She got paid for that.

Musicians know about NBA stars and endorsements. In tennis, it rained endorsements for Emma Raducanu after she won the 2021 U.S. Open. Why then, do they give European clothing designers free advertising in their songs?

By: Nonqaba waka Msimang.

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