Dollar Stores Name Change
Things that cost a dollar before tax are disappearing from shelves. That’s why dollar stores must change their name. Sometimes change of circumstances require a change of name. Some women get married just to have an an extra surname. Example. Call me Jada Pinkett Smith or Hillary Rodham Clinton. What happened to plain Mrs. Jones or Mrs. Zulu?
If dollar stores are now 2-dollar or 3-dollar stores, they must change the signage. Prices have gone up and we can’t blame inflation. They went up long before that. Dollar stores were never just one dollar because of the greedy government, always wants a cut on everything. That’s why a one broom handle ended up being $1.07.
Dollar stores must come up with a name that will accommodate the future, which is uncertain. What is certain is that prices will go up. Right now, walking through the store aisles, feels like we were cheated. We thought the one dollar price is carved in stone. It will live forever. Sorry.
If dollar stores change the name, they will also change the signage and that will cost a bit. No problem, company accountants can handle that. It’s a business expense. I have a great name for the new stores: Few bucks. Wait I must register the copyright first.
By: Nonqaba waka Msimang.
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