Austrian Airlines Dancing Ad Video

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Austrian Airlines JERUSALEMA video one of the best on YouTube.

Going to Austria? Not any time soon but if I have to, I’ll book a seat on Austrian Airlines. Why? Because they embrace the current means of advertising which is dancing online using Tik Tok or YouTube Shorts.

YouTube ignored Tik Tok for a long time, then Tik Tok punched YouTube where it hurts: viewers. That is how YouTube Shorts was born, to retain viewers Tik Tok was poaching.

The Austrian Airlines video on YouTube is well-made. It’s like a short film, starting with pilots and stewards on the bus. You can’t miss the logo on their plane. Colours are vivid, with red as the dominant color. Pilots come into the screen and tone things down a bit with their traditional black uniforms.

Maybe I should have started with the brief. The advertising company came up with a script that could work in many ways: as an ad on a leisure magazine, as an ordinary video and as a exercise video.

I don’t mean exercise as in workout, but exercise as a dancing video to JERUSALEMA IKHAYA LAMI, one of the songs Tik Tok and YouTube producers are using right now. It’s an evergreen Zulu gospel song translated into: Jerusalem, my home.

Austrian Airlines doesn’t understand Zulu, but it understands the wind direction. It is pointing at new forms of advertising targeted at young passengers that can dance their way into an airplane, not U.S. Senators who banned Tik Tok because they don’t know what is happening in the world.

By: Nonqaba waka Msimang.

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