Campaign Billboards

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Photo credit: Online pic.
For elections, it will be better to advertise 'messages' not nominees. Faces might trigger weirdos.

Online ads attract more people because our whole life revolves around cellphones. We don’t even respond when people we live with say, ‘good morning.’ We can re-visit digital messages a hundred times and also share them with friends and family. With traditional billboards, we must drive-by every day, to remember campaign messages.

The Harris/Walz campaign had an ad where a Trump look-alike was driving the school bus. The mother was mortified when she saw the driver and decided to drive her daughter to school. Initially, I thought it was funny. I later appreciated the mother’s fear for her daughter, for her daughter’s future, for women and the country at large.

Does this mean traditional stand-alone billboards, are no longer effective as campaign tools? 

Nonqaba waka Msimang

Blogger Without Borders 

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