Cookies Policy False Advertising

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Photo Credit: online pic.

Consumers are investment pillars. Someone has an idea for a product. The bank approves it. It is manufactured in China or somewhere in Asia because American and Canadian workers want a living wage that keeps up with the price of bread and gas. The final product rolls off the assembly line but before then, it has to be marketed, to convince Canadian and American consumers they ‘need’ it. It’s all good, capitalism has made these two countries prosperous.

But why lie about it? All the interruptions in my computer and phone have a sweet word: cookies. What does it mean? It’s a legal document full of phrases ordinary people don’t understand. It’s all about advertising. I go online to check something let’s say, the biggest cloud ever measured. I surf the internet although I’ve never been on a surf board before, and land on site, usually a newspaper or journal.

A cookies policy pops out. The site informs me that it values my privacy, but the information might be shared with third parties. The internet is a seashore with sand particles we cannot count. That’s why it uses simple language, such as like, share, comment, follow, buy now or click to accept offer. Why is it that, crucial information is hidden in a legal document (the cookies policy) and given a sand-on-the-beach name, we all understand? Cookies! Kids in north America go wild at the sound of it.

Cookies Policy is misrepresentation. The intention is to camouflage, to mask, to hide information about how our personal information is used. The policy is crafted by lawyers to shield companies from future liability of any sort. But why call it cookies? It is false advertising. What is false advertising? I got this definition online.

"Published claim or advertising material that gives consumers an incorrect understanding or belief about a product or service being offered."

Nonqaba waka Msimang

Executive Blogger

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