Effective Company Names
Below is an old post, 13 August 2023 about company registration.
Starting a business? We need a company name but we never think of music. We remember songs because they are short and sweet like Calm Down, Jericho or Piano Man. The longer the company name, the more complicated it is to design a logo that will not take a lot of space on websites, letterheads, billboards, park benches, pull-up banners, T-shirts, baseball caps and the sign outside the building.
Once upon a time, surnames were company names because businesses started on the kitchen table, basement, back yard or the farm. That’s why there were names like Lever Brothers, Eaton’s or Brown and Sons. Time passed. There were mergers. Companies were listed on the Stock Exchange.
A shorter name is ideal, but it might not embrace all the products you want to sell, or ideas for that matter. There are businesses that sell ideas, like consultancies. The government hires consultants, so do companies on Bay Street and Wall Street. You need a hook. For example, you cannot call your new poultry business SUNNY SIDE UP. Why not? Some people don’t like anything cooked in oil. That’s why they eat boiled or poached eggs. You might want to try YELLOW EGGS because all eggs have yolks. Good. You like it, but you must do a name search, to see if it is not taken already.
Good luck. What is good about thinking about the right company name is focus. It forces you to think long and hard about your business. Do I really want to sell eggs?
Nonqaba waka Msimang
Executive Blogger
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