I Was Wrong We Still Go To Cinemas

-

NFL movie, Cuba Gooding Jr plays a football star in Jerry Maguire.
Tom Cruise is his agent.

I was wrong. I’ve always maintained that munching popcorn in the movie theater was in trouble after 2020, the COVID-19 year. The press statement released by CINEPLEX, the chain that owns movie theaters around here, proved me wrong. Here is one of its highlights.

November 9, 2023: “This past quarter, we achieved record box office revenues of $188.2 million and once again outpaced the North America box office by a notable 310 basis point,” Ellis Jacob, President and CEO Cineplex.

I had good reasons for saying we don’t go to the cinema anymore. The first reason is where you are right now, at home or coffee shop reading this blog from your laptop. Some people also like watching movies from these devices. There are many advantages. They don’t have to get ready, bathe, wear clean clothes, take the train/bus or drive to the cinema in a snow storm. They control the screen: stop, pause, rewind or increase volume. The laptop offers the joy of watching movies from the comfort of your own home, with the kitchen and bathroom nearby. It is mostly older movies that are available online. However, Cineplex theaters at the mall are still the first window for new releases from Disney, before they go online.

Online dating, is another reason why I thought people don’t go to the movies as often as they used to. Before the internet and the laptop, going to the movies was a core requirement for dating. In fact, it was the reason why Hollywood invented ‘teen’ movies. Online dating created its own must-do, and may not include driving your date to the movies.

I guess I was wrong. Some people still believe in watching movies like Black Panther, Barbie, The Colour Purple and The Little Mermaid on the big screen at the mall.

Nonqaba waka Msimang

Blogger Without Borders

Comments

Post a Comment

Popular posts from this blog

Elections And Political Bullies

-
Image
Forget democracy.   It should be called political bullying. We are watching it in the prelude to the Canadian election on the 19 th of October, 2015.   Americans have also started their political bullying for the looming presidential election next year. So many trees wasted on books about democracy.   Some countries have big budgets for invading other countries ‘ to defend democracy’ but it is seldom practised in campaigning for elections.   Calling opponents names and printing flyers attacking each other is behaviour that will not be tolerated in kindergarten, but it is all legal, in campaigning.   It is irritating and such a let-down to the whole notion of democracy.   Grown-up men and women behaving like Grade One kids. It is also misleading because many voters believe it is real hatred.   Don’t let that fool you.   These politicians play golf together, attend the same dinner parties, eat and drink at the same social events, share jokes and cut deals in parliament.   They
Read more

Comfort Food As Regret Food

-
Image
Chicken curry. Comfort food is good for the soul, which usually bleeds in winter from icy roads, bad drivers that want to annihilate pedestrians, frozen fingers and toes that take a sabbatical.   What happened to my toes?   I thought I was wearing special socks for boots? We therefore have a right to comfort food which throws doctors’ orders out of the window and has no loyalty to calories.   No calculator on the table, thanks very much.   Piece of bread 5 calories, half a banana 10 calories, sugar-free cheesecake 2,000 calories.   Ah! Ah!  We only live once. Naw!   Comfort food is old school food with its compulsory second helping.   It involves licking fingers and giving a big sigh, about the good life, which is shelter, food, love and debt.   The problem is the zip.   The jeans remind you that comfort food can also be called you will regret food .   Home sweet home is even sweeter in winter after surviving blowing snow and bumper to bumper traffic. What is more welcoming th
Read more

Einstein Passengers

-
Image
Being a passenger is very stressful.   You must listen to the owner of the car, nod and grumble yes to everything he says because you don’t want to piss him off. Two things can happen if you disagree with the driver: he can lose concentration and you all end up in a mash-up accident or stop the car and ask you to get out.   That is the driver’s prerogative.   You must listen to me if you are a passenger in my car.   Let’s flip the script for a minute and sympathise with the driver if she has a passenger who is more intelligent than Albert Einstein. He talks non-stop.   It is all about himself, how right he is, how good he is, how stupid his boss is. Einstein is also a driving instructor.   “Careful.   Look at that guy.   Is he crazy or something? ” says Einstein. Einstein is the unofficial pilot.   He presses imaginary brakes in the passenger seat when the driver stops abruptly for a guy who is texting on his bicycle. A certain Einstein took it to another level.   S
Read more