Hotel Rooms Are Under-Used

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Hotels have a problem. Yes, it’s spring and tour buses are already coming in, but they cannot fill the financial hole caused by being half full in winter. Hotels are home away from home, but they are currently under-used for two reasons.

1. Because of the 2020 pandemic, corporate guests cannot be guaranteed anymore. Businessmen and women conduct online meetings; they don’t like airport protocols created by the pandemic; and feel uneasy about violent airplane passengers that disrupt cabin peace for online views.

2. Hotels have not realized that money, real money is now in the hands of men and women under 30 years of age.

They cannot do anything about the first problem because it’s outside their jurisdiction, but they can attempt to attract potential guests identified in the second point. Hotels already have under-used rooms called Berlin, London, Cairo, Moscow etc. Others are named after nature: Lotus Hall, Orchid Hall, Rose Hall or Sunflower Hall. 

Hotels must advertise how this new moneyed class can use these rooms for one-day meetings or weekend events. Remember, corporate guests used them as breakaway sessions to discuss mini-themes of the larger conference, let’s say: New Tech Toys. Hotels need to identify the under-30 clients. Are they comedians, make-up artists like what Rihanna did at the 2023 Super Bowl, online game creators like @thaddboii or Tik Tok and YouTube tech influencers like Marques Keith Brownlee @mkbhd?

Identify. Advertise. Up-grade hotel rooms.

Nonqaba waka Msimang

Blogger Without Borders

 

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