U.S. Capitol The Nation's Logo

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Before.

And after.

Finally, the penny dropped. The U.S. Capitol is like a logo. Outsiders regard the White House as an American logo. I contemplated adding the Statue of Liberty as another, but embalmed the idea because it is touristy. Americans might feel otherwise.

The Capitol, Donald Trump supporters desecrated on 6 January 2021 is like a logo. It is a ball that symbolizes what it means to be American. Logos started on paper. Graphic designers and marketing executives sat down and played around with images and colours. Once approved by the 16th floor, logos become the face of the company and its perceived value. Time passes and logos become embedded in the mind. Even kids. They see a certain logo and suddenly become hungry and long for hamburgers. Luxury vehicles have logos on the hood. However, logos can be changed, especially when money changes hands. It’s one of the reasons why somebody would change a winning name and logo like Twitter, which worked like a charm because it transcended ideology, languages, cultures and religion.

The Capitol is an American logo irrespective of who is calling the shots in Congress: Republicans today, Democrats tomorrow, Bernie Sanders in eight years time. It don’t matter, if I can put it like that. It is a building, not an image on a company’s letterhead, but that is not the reason why it cannot be changed. The Capitol building is a living American logo because it represents voters’ voices. They speak every four years and the Capitol embraces their choice.

Nonqaba waka Msimang

Blogger Without Borders

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