Car Displays in Shopping Malls


The internet monopolizes advertising. That’s why many newspapers and magazines closed their doors permanently. Online advertising also eliminated other forms of advertising, car displays in shopping malls for example.

In some countries, they bring cars into the shopping mall, literally. Most malls have a center court, where entertainment and product launches take place. Manufacturers could be launching a new line of sneakers or a local gym could be drumming up membership. I don’t know how they drive cars into the mall, but that is where I saw the car I bought to replace the van, which was having too many tantrums, for my liking.

I saw it more than twice at the mall before I decided to step inside. Aaaah! Aaaah! No ignition key hole? A salesman for the dealership explained that it didn’t have one. It was all digital. He said it was made in Sweden, which explained why I didn’t know it. American automakers like Ford and GM have the former British Empire automobile market, sealed. For luxury cars, 'big boys' with big money go to Germany. Toyota rules the roost in vans and other utility vehicles.

I bought the car for safety reasons, not because it was Swedish. I lived in a city where ‘car-jacking’ as in high-jacking is normal occurrence. Thugs ask for your car keys, with a gun in your ribs. There are mechanical ‘shops’ where stolen cars are wiped clean, and refurbished. I mean everything, including engine numbers.

Back to car displays in shopping malls. I didn’t see that marketing strategy in the U.K., U.S. and Canada. It worked for me because I saw a car inside a shopping mall, talked to a salesman, visited the dealership and bought it.

Nonqaba waka Msimang

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