Magazines Yes

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Essence magazine did a cover story on Black Panther directed by Ryan Coogler. 
It made money for Marvel/Disney because it was a box office hit at home and abroad. 

Magazines relocated online in pursuit of readers that read the world through their fingers as they massage cell phones, tablets or punch keys on laptop computers, but book stores and newsstands still carry some hard copies.

"Magazines are cottages built from words and photography."

That is why readers that love photography are loyal buyers of the limited magazine print runs.Big is better when it comes to photography. Photo spreads tell a story of lights the photographer used, the models’ makeup, clothes and locations.   

A very big monitor hooked up to your laptop will also show photos better but not everyone has those massive monitors graphic designers use.  Besides, you cannot put a monitor on a table in the garden or park bench, a beach mat, swimming pool, bedside or kitchen table. 

Mobility.  Magazines are tucked away in briefcases, laptop bags, handbags and shopping bags.  They are also easy to retrieve.  You just pick it up where you left it and find the page you want.  You don’t have to scroll down, like digital devices.

Magazines are also good for doing nothing, just paging aimlessly.  Call it recreation.

By:  Nonqaba waka Msimang.

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