Men Who Love Living Alone

Some men love living alone. They clean their homes but you don't see them in ads.

Men who live alone must own up and tell advertisers that they want to be included in cleaning products like vacuum cleaners.

Advertising does not recognize that there are millions of men out there who clean their homes (cribs, as the hip hop generation calls them). Advertising strategies are based on the dusty belief that a woman’s place is at home to dust and cook.

Money shortage does not allow that. Men and women work to provide for the demands of this century. That belief also doesn't recognize the fact that some men love coming home, open the door and smell the after shave they used in the morning. They love putting their feet on the coffee table and catch the tail end of a Raptors game.

Such men sense when it’s time to vacuum and dust. They go to the store and check out toilet cleaning products, detergents and dish washing fluid. They don’t look at walking down store aisles as a chore. It’s a means to an end, to keep their home space fresh, welcoming.

It’s also to destroy the myth that the only thing men clean are their cars. Advertisers step up, and show us men who love living and cleaning alone.

By: Nonqaba waka Msimang.