Ads For Real People

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Ads that speak to me are few and far between because they are shot like movies. There’s development, where advertising firms present their idea to the client, who is selling a product, let’s say soap.

Like movies they both decide on something pretty, something ideal like snow on Christmas Day. It never snows. Nature cannot be dictated to. The end result is a TV ad I cannot relate to.

Good news. There’s an ad where a mother joins pieces of soap. You know how it is. You have reduced the soap to a tiny piece the size of garlic cloves. The mother is like me, she doesn’t throw it away, but merges the pieces into a home-made bar. That’s right, make it work to the last drop.

The advertising company came up with a concept I can relate for two reasons. Firstly, I’m frugal. No, I’m not cheap. I once had a friend who said I was bad for the economy because I wait for sales.

Secondly, I like the ad because the mother and son use soap, not liquid soap in pump bottles. I’m spending more time in the drugstore looking for things I need, but they are all in pump bottles.

How do we recycle pump bottles? Who cares? Climate change can wait. The economy and how it manufactures things is the priority.

By: Nonqaba waka Msimang.

  

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