Laptops Placement in YouTube

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What logo do you see in most Hollywood movies? Apple. It's called product placement. 
This pic is not a movie, just @mkbhd reviewing another product. Tech reviewing is his thing.

Product placement in movies exposes a soft drink, a watch or sneakers. Laptops and phones are common props in movies but I don’t know why it should the fruity brand. Maybe the brand conglomerate is a shareholder in studios that make these movies.

If there is a laptop scene, actors are using the fruity brand with the fruit logo in question prominently displayed. I don’t remember seeing any other laptop  brand in a movie. It is worse in Nigerian movies. Characters want boyfriends to buy them the fruity cellphone. Guys who carry it are revered.

I think it’s advertising. In Hollywood productions there is written permission for most items used in a movie. For example, Coke might pay the producer to feature it in the movie. I think it’s the same with India,  the biggest producer of movies in the world.

There’s a Coke bottle scene in the movie Taal featuring  Aishwarya Rai as Mansi and Akshaye Khanna as Manav. There’s an attraction thing going on with the straw in the bottle. Therefore, I think the manufacturer paid the producer to feature the brand. Product placement. That is what it is called.

Hollywood and Nollywood are in trouble because YouTube makes it possible for you and I to make movies. Brands love these new jack producers because they get free advertising when movie characters use their products. The fruity laptop is a status symbol in Nigerian movies, so is its cellphone.  That is why most YouTube movie producers use the brand.

By: Nonqaba waka Msimang.

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