Sell Language and Prison Language

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Photo credit. Online image.

Sell language is short and clear, written in big letters. Prison language is  small letters, they call fine print. Prison language is long, a document actually, which can have 30 sections and 15 sub-sections.

Own your own home!

Instant million dollars!

Boost your online business!

Be a top model!

No interest for 12 months!

Win Trip to Mauritius!

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First of all, it’s easy to spot sell language. Free. That’s right. Free is the operating word, so if you see it, run for your life. There’s a catch. Secondly, sell language doesn’t need a lawyer or a tech geek.

Maybe we should think of the word free as the bait that leads to prison language. It kicks in once the fish has been caught. We enjoy the free things until we get the bill: ‘Due to repeated mortgage payment lapses, we have exercised foreclosure.’

What is foreclosure? Ask a lawyer.

By: Nonqaba waka Msimang.

 

  

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