Smart is Fake News
Smart phones. Smart food now smart water. What next? Smart brooms? The dictionary should admit defeat. It has lost the battle to what is trending and ‘smart’ has replaced sugar-free, fat-free, organic, vegan, chemical free etcetera.
It won’t be long before we see ‘smart’ feeding bottles that ensure that kids don’t cry when mummy is on her phone laughing at GIF’s. Using smart in any marketing campaign guarantees attention like this empty bottle, a sibling of five other bottles, in a six pack.
I thought the push and pull was between the merits and demerits of both bottled water and tap water. Little did I know that the game has been upped to: smart water?
What is the dictionary meaning of smart? I believed the digital hype and got rid of my hard copy dictionary (not a smart move in retrospect), which is the reason why I went online to find the meaning of the adjective, smart. Synonyms include intelligence, bright or sharp.
Water is naturally smart because it is rain that has settled down in various neighbourhood like rivers, waterfalls, lakes and oceans. Water is smart because it is born free. It runs down mountains and rocks without green, blue, black or red passports.
This bottle had dumb water, that was in chains since Coca Cola Limited bottled it years ago. What made it dumber are electrolytes added for pure and crisp taste. This is what is written on the bottle.
One of the joys of driving from Pietermaritzburg to Durban is taking a break just before the Marianhill Toll Plaza, and collecting water that trickles down the little hill with your hands.
Lesotho, the country that is surrounded by South Africa, is famous for mountains. What is less known are springs that run down those mountains. Cold, cold, water. Now that is ‘smart water.’
Where did I put that smart broom?
By: Nonqaba waka Msimang.
It won’t be long before we see ‘smart’ feeding bottles that ensure that kids don’t cry when mummy is on her phone laughing at GIF’s. Using smart in any marketing campaign guarantees attention like this empty bottle, a sibling of five other bottles, in a six pack.
I thought the push and pull was between the merits and demerits of both bottled water and tap water. Little did I know that the game has been upped to: smart water?
What is the dictionary meaning of smart? I believed the digital hype and got rid of my hard copy dictionary (not a smart move in retrospect), which is the reason why I went online to find the meaning of the adjective, smart. Synonyms include intelligence, bright or sharp.
Water is naturally smart because it is rain that has settled down in various neighbourhood like rivers, waterfalls, lakes and oceans. Water is smart because it is born free. It runs down mountains and rocks without green, blue, black or red passports.
This bottle had dumb water, that was in chains since Coca Cola Limited bottled it years ago. What made it dumber are electrolytes added for pure and crisp taste. This is what is written on the bottle.One of the joys of driving from Pietermaritzburg to Durban is taking a break just before the Marianhill Toll Plaza, and collecting water that trickles down the little hill with your hands.
Lesotho, the country that is surrounded by South Africa, is famous for mountains. What is less known are springs that run down those mountains. Cold, cold, water. Now that is ‘smart water.’
Where did I put that smart broom?
By: Nonqaba waka Msimang.
Comments