Understanding The Internet

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Black Panther star, Lupita Nyong'o.

Amnesia. We get frustrated when we don’t make millions online because we believe the hype, that it is a ‘social’ space. It is not. It is mainly for magazine content: stories about the bold, beautiful, rich and famous.

Newspapers used to carry that content in the society pages and their colourful magazines in weekend editions. Television came along and that content moved to the small screen at home. We have the internet now where we get news about celebrities 24/7.

You don’t need a magazine subscription to get news about your favourite NBA star, actress or musician. You just scroll down your phone. You can even have your own podcast where you comment about famous people.

Zhuri James is famous because of her father, LeBron James who is currently wearing the Lakers jersey.  Zhuri is 8 years old. She is also famous in her own right because of her YouTube channel.

Amnesia. You cannot afford to forget this, if you’re thinking about starting an online business. Yes, there are success stories about ordinary folks making money online with unique products. At the same time, there are thousands of businesses that went under because we are not interested in them.

We go online to search for the bold and beautiful, we used to see in magazines. 

By: Nonqaba waka Msimang. 

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