Tik Tok Needles YouTube

-

Pic: Nonqaba waka Msimang.

YouTube had insomnia, about an upstart app that was becoming too big for its boots. Upstart? Yes, upstart. Tik Tok is the name.

Initially, YouTube dismissed Tik Tok as the funnies, something to make you laugh. Not anymore. It is taking Tik Tok seriously. That’s why it is aggressively advertising its latest baby: YouTube Shorts.

Of course, YouTube will not openly admit it has a serious competitor.

After all Tik Tok is just an app, while YouTube is the garden of Eden for moving images called video.

Competition for YouTube? Yes, if competition can be defined as drinking from the same  pond. In this case, the youth is the pond. For a long time, YouTube had the monopoly of young people.

They not only watch movies and other pre-packaged content, they create their own videos as well. YouTube calls them creators. They are producers and directors of their own comedy series, movies, ‘reality’ shows, etc. Do your kids or grand kids have a YouTube channel? Ask them.

‘No mom. I have a Tik Tok hustle now. More followers if you know what I mean.’

Mom might not know what Tik Tok is, but she knows that followers translate into money. YouTube knows what is riding on followers. They created the beast.

YouTube came up with YouTube Shorts because of an endangered commodity: time. Young people are the customer base for both platforms and they don’t have time. They have the world at their finger tips. Which is? Cellphones.

They want something short and sweet. Tik Tok allows them to watch and create that sweetness, at their finger tips, on their phones. Laptops are for parents and hackers.

Tik Tok, Tik Tok, time is ticking away.

By: Nonqaba waka Msimang.

Comments

Post a Comment

Popular posts from this blog

Elections And Political Bullies

-
Image
Forget democracy.   It should be called political bullying. We are watching it in the prelude to the Canadian election on the 19 th of October, 2015.   Americans have also started their political bullying for the looming presidential election next year. So many trees wasted on books about democracy.   Some countries have big budgets for invading other countries ‘ to defend democracy’ but it is seldom practised in campaigning for elections.   Calling opponents names and printing flyers attacking each other is behaviour that will not be tolerated in kindergarten, but it is all legal, in campaigning.   It is irritating and such a let-down to the whole notion of democracy.   Grown-up men and women behaving like Grade One kids. It is also misleading because many voters believe it is real hatred.   Don’t let that fool you.   These politicians play golf together, attend the same dinner parties, eat and drink at the same social events, share jokes and cut deals in parliament.   They
Read more

Comfort Food As Regret Food

-
Image
Chicken curry. Comfort food is good for the soul, which usually bleeds in winter from icy roads, bad drivers that want to annihilate pedestrians, frozen fingers and toes that take a sabbatical.   What happened to my toes?   I thought I was wearing special socks for boots? We therefore have a right to comfort food which throws doctors’ orders out of the window and has no loyalty to calories.   No calculator on the table, thanks very much.   Piece of bread 5 calories, half a banana 10 calories, sugar-free cheesecake 2,000 calories.   Ah! Ah!  We only live once. Naw!   Comfort food is old school food with its compulsory second helping.   It involves licking fingers and giving a big sigh, about the good life, which is shelter, food, love and debt.   The problem is the zip.   The jeans remind you that comfort food can also be called you will regret food .   Home sweet home is even sweeter in winter after surviving blowing snow and bumper to bumper traffic. What is more welcoming th
Read more

Einstein Passengers

-
Image
Being a passenger is very stressful.   You must listen to the owner of the car, nod and grumble yes to everything he says because you don’t want to piss him off. Two things can happen if you disagree with the driver: he can lose concentration and you all end up in a mash-up accident or stop the car and ask you to get out.   That is the driver’s prerogative.   You must listen to me if you are a passenger in my car.   Let’s flip the script for a minute and sympathise with the driver if she has a passenger who is more intelligent than Albert Einstein. He talks non-stop.   It is all about himself, how right he is, how good he is, how stupid his boss is. Einstein is also a driving instructor.   “Careful.   Look at that guy.   Is he crazy or something? ” says Einstein. Einstein is the unofficial pilot.   He presses imaginary brakes in the passenger seat when the driver stops abruptly for a guy who is texting on his bicycle. A certain Einstein took it to another level.   S
Read more