Masks In Your Face Advertising

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Forget television advertising during hockey, the Super Bowl and NBA playoffs. The new platform is right in your face. When COVID-19 first hit town, we wore plain white or blue masks dentists, doctors and nurses have been wearing for years.

Four months down the road, face masks have logos. One unhappy woman in the U.S. proudly displayed her red mask with the swastika, a symbol associated with Nazi Germany.

Although we scream invasion of privacy all the time, face mask advertising will expose us, like her. 

1. Sports teams we support

2. How we vote, political parties we support

3. Causes we support e.g. Black Lives Matter, cancer prevention etc.

4. Designer labels we wear or aspire to wear

5. How we feel about other races

Face mask advertising will be bad news for television and all electronic advertising because it will be cheaper. It’s good news for shoppers because they will get a free mask every time they buy groceries or medical things from the drugstore.

 

Like the plastic bags we get when shopping, we will use and throw away, another burden to the environment.

Welcome to the new plastic.

By: Nonqaba waka Msimang.

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