Publishers and Imbecile Readers
Photo By: Nonqaba waka Msimang. |
Publishers have never sent out a press release why they came
up with that idea, absent in classics like A Suitable Boy, War and Peace and the
Zulu novel Mntanami Mntanami.
Readers can only assume that publishers regard them as
imbeciles that cannot detect why particular words in a novel are more important
than others. Therefore, publishers can
be triangular dictators. They are the
author, publisher and reader.
Words on a page stand for emotions, intentions, places,
moving vehicles, traditions of a country and other building blocks that make up
fiction. Publishers’ italics rob readers
of walking leisurely along the beach or driving on a highway without traffic
lights and stop signs. Italics force
readers to see the story through publishers’ eyes. Look this way and not that way.
It defeats the whole purpose of reading: sympathizing with
certain characters, labelling others as villains, wishing for another ending
besides the publisher-approved they lived happily ever after.
Italics are proof that authors do not write fiction. Publishers do because they are the salesmen. Wonderful idea for a novel but will it
sell? Publishers then steer authors
towards a genre, which means that all books that deal with a particular theme
should look and read the same way.
Readers know how the book will pan out because of
genres. Authors might not like it but
publishers know best, including putting italics to dictate what readers see and
feel.It makes readers imbeciles.
By: Nonqaba waka Msimang.
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